What can you learn at The Art Institute of Dallas and The Art Institute of Fort Worth? The Bachelor of Fine Arts degree program in Advertising Design at The Art Institute of Dallas and The Art Institute of Fort Worth is meant to bridge the gap between technology, art, marketing, and business. Beginning with the fundamentals of design, color theory, typography, marketing, and business practices as well as advertising, you will have the opportunity to learn how to combine your artistic gifts with a solid background in design for business, marketing, or advertising. Our industry-experienced, academically qualified faculty will provide you with a hands-on, creative and realistic education with an emphasis on both digital and manual design skills.
Graduates from the program will be prepared to seek entry-level employment in the advertising industry from the aspects of both advertising and graphic design. Upon completion of the program, your digital skills should include the ability to use the Adobe Creative Suite (Illustrator, PhotoShop, InDesign, etc.) as well as other industry standard software. As you enter your final two quarters, you will have the opportunity to see the culmination of all your hard work as you are taught how to professionally assemble and present your portfolio - the most important tool you have to showcase your talents to prospective employers!
The purpose of the Bachelor of Fine Arts program in Advertising Design is not only to prepare students to work successfully in the area of Advertising Design, but also to provide them with a strong background in Graphic Design in order to increase their value to prospective employers. Whether a class is based on hand skills or the correct use of a software product, emphasis is placed on following good design procedures from detailed research to the final on-time, high quality finished product.
Graduates of the Bachelor of Fine Arts program in Advertising Design may seek employment on the creative staffs of advertising agencies, design studios, public relations firms, or corporate communication departments in such entry-level positions as graphic designer, junior art director, assistant account executive or copywriter.