Design Management is the business program for the creative industries. This is the business of thinking creatively, managing that creative flow, and maximizing creative capital. The design manager is a thinker, an artist, an entrepreneur, and a bridge builder-someone who puts a project together and steers it to completion. They are multidisciplinary professionals who ?get it? on many different levels, left- and rightbrain thinkers who thrive in a creative environment and are natural leaders of the creative process.

Students in our Design Management program complete a core of creative and business courses and also choose two different studio concentrations, in order to face design challenges with varying constraints. Upper division design management students work on real-world projects to gain experience in leading the creative process, helping businesses stay innovative and achieve their goals by integrating technology, sound management practices, and principles of good design.

Design Research is for problem-solvers. Students are immersed in design history and contemporary design theory and have the opportunity to learn to synthesize many diverse strands of design knowledge to create a vision for the future. Design Research students enjoy and understand the research process and can apply this knowledge toward situations in product development, trend analysis, design and market forecasting, business writing, project management and strategic planning for business. The Art Institute of Portland is one of the few institutions in the United States offering a degree program in the field of design research.

Studio classes combined with courses in theory, design history, and applied social sciences teach students how to apply concepts, theories, and research to design development. Design Research opens the door for young academics, writers, researchers and designers to engage in the challenges of design-methodology, ethics, problem solving, ethnographic research -and the use of design in everyday life.

Design Visualization brings ideas to life. By combining illustration, 3-D design, animation and photo compositing skills, students produce realistic visual simulations and quality 3-D renderings of new ideas and test concepts, which visualize strengths and weaknesses before production. Design Visualization professionals facilitate the communication process between designers, entrepreneurs and manufacturers.

The Design Visualization program offers students receive strong technical training and development of sharp aesthetic judgment for a career in product design, manufacturing, architecture, engineering, construction, interior design, transportation studies, urban planning, land use studies, real estate development and law. Students become proficient in industry standard CAD software and incorporate 3-D environment studio experiences.

Game Art & Design is a discipline in playful creativity. To entertain an idea is to allow it to play in one?s mind. The product is the creation of a virtual environment that engages our senses and entertains us in innovative ways. Game artists use traditional forms of media, as well as radically new kinds of tools, to communicate their ideas and realize their visions. Game artists work individually and as part of a creative team to weave together many different aspects of the look, feel and sound of a virtual environment.

Game designers create the game story, the game logic, the game space, history and timeline, fashioning together color, composition, texture, sound, 3D modeling and motion techniques. Game artists learn the nuts and bolts of how games and imaginary worlds of animation are created - they draw, sculpt, write, think, speak, work together and become adept at many kinds of software - driven by a passion for play.

Graphic Design is the universal visual language. It is an art that is present in everything we see and everywhere we go. Graphic designers are visual communicators who inform, educate, motivate, entertain and persuade by combining typography, color, composition and illustration in artful ways. Graphic design students have the opportunity to learn many visual languages-they study consumer behavior, trend analysis, and persuasive techniques-and they integrate many kinds of values into the design process, including a research focus and an understanding of sustainability.

Graphic design students build a process book and complete a research folder before beginning the design process for every new project. Upper division students work in teams on real-world projects to learn how to communicate with clients, extract the right information, organize a project and carry it through to completion.

Industrial Design shapes the world around us. From the watches we wear to the cars we drive, from medical technology to movie monsters, industrial designers imagine, design, engineer and create the built environment. The industrial designer learns to think in three dimensions, and to combine creative ideation, technical know-how, and design savvy to cater to the ever-changing needs of the global marketplace. The industrial designer is an inquisitive person and someone who likes to tinker.

The Industrial Design Studio is outfitted with devices and machinery such as 3-D printers, laser cutters, casting and mold-making devices as well as heavy equipment, and is upgraded as needed to address new trends in product development. The program keeps in close touch with the professional community and draws many of its instructors from the ranks of practicing professionals. Sustainability has been a focus of the program since its inception-not as an extra, but as a key element of good design. Industrial designers envision and make things that enrich everyday life.

The College?s Bachelor of Fine Arts degree program in Interior Design is a comprehensive program that is designed to prepare students to become professional interior designers. Students have the opportunity to gain experience in many different project types that exist in the profession -including residential, commercial, educational and medical projects-as they investigate technical, functional and aesthetic aspects of space planning and design. The program offers a global understanding of the role of the interior designer-students focus on the issues of sustainability, diversity, client and user needs, public health, safety and human welfare-students also are expected to develop a vital personal and professional skill-sets in areas such as research and analysis, problem-solving, organization, communication and time-management.

The location of The Art Institute of Portland, in the heart of Portland?s art and design community, provides students with direct access to designer showrooms, art galleries and local design firms. Practicing professionals teach many of our courses and also participate as design reviewers and guest lecturers. The Interior Design program has a strong commitment to keep current with industry standards and trends, and to integrate industry practices into the classroom environment. The department?s comprehensive approach to the discipline of interior design prepares graduates to be lifelong learners and practitioners in an exciting and dynamic profession.

The Interior Design program leading to the Bachelor of Fine Arts Degree is accredited by the Council for Interior Design Accreditation, www.accredit-id.org, 146 Monroe Center NW, Suite 1318, Grand Rapids, MI 49503-2822.

Web Design is the virtual roadmap to the future. The field integrates many elements-technology, psychology, project management, and marketing-and is expanding from workstations to the environment as a whole. Human-computer interactions and the new experiences that are made possible by them are radically altering the human experience.

Students have the opportunity to learn to combine elements of video, audio, graphics, storytelling and concept development and to demonstrate how solutions address the user experience. Our project-based curriculum integrates innovations in technologies and social networking with classic design principles to meet industry expectations. During events such as our annual Web Raising, students can learn to analyze and solve technical, business and design problems in collaborative efforts with real-world clients.