The Bachelor of Fine Arts program in Advertising Design provides students with skills in conceptual thinking, copywriting, design, marketing and public relations, advertising campaigns, the business side of advertising, and account and strategic planning. The degree also provides a complement of liberal arts courses, as well as educates the student in the application of advertising principles to evolving interactive media and the life skills needed to develop and sustain a career in advertising and related fields.
The mission of the Advertising Design program is to prepare students for careers in advertising, to teach business and creative advertising across all media platforms with content to enrich the understanding of advertising as an essential component of our economic and social system, and to provide a curriculum based on regular examination of the industry and the evolving media. A commitment to lifelong learning is instilled in students as a means to develop their careers from entry-level positions in the advertising field.
Entry-Level Career Opportunities
Entry-level positions are most likely to be in the account management or media buying and planning sections of a business and may include the use of internet and other interactive media. An advertising related internship while in school increases the graduate?s advantage when applying for a position. Many entry-level positions in an advertising agency require a bachelor?s degree as a minimum. Graduates are prepared to seek employment in several types of companies: advertising agencies, both traditional and interactive, boutique service agencies, advertising departments in companies, and media sales companies and departments.