The Bachelor of Arts degree program in Fashion & Retail Management is a 12-quarter program that offers experience across disciplines in business, fashion, and merchandising, covering both soft and hard lines. This cross-functional focus is designed to allow students to expand beyond traditional fashion design positions and choose among options in manufacturing, visual merchandising, and retailing.
The content of the curriculum includes fashion industry trends and manufacturing, general business management, operations and compliance, retailing, marketing, advertising, and visual design. Students will have the opportunity to learn how to effectively bridge the gap between designers and the retail market. They will be required to both identify and anticipate fashion trends, as well as to develop the decision-making skills needed to ensure that the preferred consumer goods are in stock at the appropriate time.
The Fashion & Retail Management program begins with a study of retail marketing, trends and concepts, international retailing, and textiles and finishes. Students will have the opportunity to learn the history of fashion, visual merchandising techniques, and the fundamentals of business ownership. They will also have the opportunity to intern with local retail businesses. Our program provides students with a well-rounded education in advertising, marketing, management, and fashion to prepare them for jobs in retail, management, or buying.
Entry-Level Career Opportunities: Assistant Retail Sales Manager, Sales Representative/Field Sales Representative, Visual Merchandise Assistant, Assistant Planner, Assistant Buyer, Market Research Analyst Assistant.